Cases from Yulia Androsova

Fashion designer with nine years experience in leading a designing process, having a strong understanding of the product development cycle. Experienced in trends research and building themes and color pallets for the collection. A combination of creativity with commercial goals in mind. Having special love for contemporary womenswear, inspired by tailoring.

Intro to inspire


So Easy Moscow is a local designer womens wear brand with feminine DNA, love for contemporary tailoring and special attention for quality of materials and garment’s fitting. So Easy produces two seasonal collections per year and New Year capsule, all manufactured in Russia. It is a bridge brand, which operates in middle and upper middle market targeting early majority.


Bring the ease of vacation into everyday life!

There is no special occasion, there is every day to enjoy it. We rethink our everyday life. We are free and we love our body.

Research and sketches

Ready outfits